![]() ![]() Is there anyone else near where you are in Ireland? It's working pretty well, we're open to remote positions and in my team specifically and we have several people there that are working in different locations. : You’re based in Dublin but do you get to Sybo HQ much?Įoin O'Doughty: Originally, I travelled roughly every two or three weeks but then Covid hit, which reformed how that works. ![]() To celebrate the win we caught up with Sybo game director Eoin O’Doherty to discuss his history with the popular IP (which celebrates its birthday this week) and find out what's coming up and why the game continues to captivate. One of those games was Subway Surfers Tag from Sybo, the latest hit in the popular and enduring Subway Surfers franchise. At the same time, the team has been quietly polishing the new version of the game since November 2019.Last month at our Mobile Game Awards we crowned not one but two games with the award for game of the year. Now the original version of Subway Surfers continues to generate installs and revenues, with updates and new events still coming out. Given that Train Riders has an average score of 2.8, and players complain about problems with bugs and performance, releasing it separately was a good call. Train Riders All this fuss with an update, was it really necessary? Third one is a new interface and, possibly, a new version of the engine. The second one is Season Hunt, the game’s equivalent of the Fortnite Battle Pass. The first one is the freedom to travel around the world to different cities. It is an exact copy of the existing Subway Surfers with three key innovations introduced. So the team is testing a new large-scale update as a separate game called Train Riders. Since the release of Subway Surfers, neither company has produced anything even approaching the success of their main hit. Perhaps neither they nor their publishing partners from Kiloo fully understand the reason for the title’s success. Traditional events, regular updates, two currencies and video ads are not enough to maximize profits.Īt the same time, the developers are afraid to dramatically change the game, potentially scaring off the existing audience. Today, at the meta level, mobile games no longer work with users the way they used to. Subway Surfers IAP revenues by month ( AppMagic) Major updateĭespite continued success, it’s about time for some changes. Its IAP revenue is about $ 500 thousand per month. However, given the large install base and the MAU of 100 million, SYBO Games also makes decent enough money from IAPs. In January it can be snowy Moscow, and in February, for example, Paris. ![]() The main feature of the game is in the monthly updates of the setting. The player still runs along the railroad tracks, collecting in-game gold to buy skins and spends real-world money on flying boards. Both core gameplay and meta are still the same. It’s just that over all this time, the game has not changed a lot. Even eight years after the release, Subway Surfers ranks among top 10 most downloaded mobile games every month. According to App Annie, the title is the most downloaded game of the decade.Īnd it’s not just lifetime downloads that make the game phenomenal. Since then, its global downloads have reached a whopping 2.5 billion. The original Subway Surfers was released in May 2012. ![]()
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